Who the **** is Steve Hoffman?

He created Breitbart

I appreciate that Steve Hoffman created a forum where he could discuss the details of his craft and expertise; he's gone into depth many times about his evolving workflow, and he's given priceless tips and tricks about everything from side-chain compression, to room setup and speaker placement, to how to get started in mastering. I have a small shelf full of books that Steve has recommended, and I've learned a great deal from his insightful online Q&As with the likes of Bob Katz and Bernie Grundman. The forum is practically a go-to reference whenever I have questions about tricky concerns like sensible loudness optimization.

Oh wait, no, I've been there for a couple of years and he's just talking about pencils and songs from the 50's, and making a safe space for boomers to cancel Meryl Streep, to discuss "songs that rhyme walk with talk", and to praise Van Morrison for singing falsehoods into the void.

And don’t forget this evergreen:

To the boomy boomers Hoffgirl is as famous as the guy who created Facebook or MySpace since he created a safe space for their boomy boomer SHite talk. To them he changed the course of the world like Steve Jobbs and Mark Zuckeeberg.

I am so used to seeing this as a Bradman av, I almost forgot it is actually Steve. But, what is going on here? Is that some satanic music stand for the circuit of Shite cover bands? Is it an ariel?  And why the thumbs up?  what is this?